Terms of Engagement New Ways of Leading and Changing Organizations |
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Author:
| Axelrod, Richard |
ISBN: | 978-1-4596-2523-5 |
Publication Date: | Aug 2011 |
Publisher: | ReadHowYouWant.com, Limited
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Book Format: | Paperback |
List Price: | AUD $43.99AUD $61.99 |
Book Description:
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Building engagement is crucial for every organization. But the traditional top - down coercive change management paradigm - in which leaders ''light a fire'' under employees - actually discourages engagement. Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone - not just select committees or working groups - enthusiastically committed to organizational transformation. This revised edition...
More DescriptionBuilding engagement is crucial for every organization. But the traditional top - down coercive change management paradigm - in which leaders ''light a fire'' under employees - actually discourages engagement. Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone - not just select committees or working groups - enthusiastically committed to organizational transformation. This revised edition features new interviews - everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk - and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.