Taken for a Ride How Daimler-Benz Drove off with Chrysler |
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| Author:
| Vlasic, Bill
Stertz, Bradley A. |
| ISBN: | 978-0-06-093448-4 |
| Publication Date: | Aug 2001 |
| Publisher: | HarperCollins Publishers
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| Book Format: | Paperback |
| List Price: | AUD $35.00 |
Book Description:
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Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade - and in a new epilogue chart its chaotic aftermath.
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade - and in a new epilogue chart its chaotic aftermath.