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Sports Marketing and the Psychology of Marketing Communication

Sports Marketing and the Psychology of Marketing Communication( )
Editor: Kahle, Lynn R.
Riley, Chris
ISBN:978-0-8058-4826-7
Publication Date:Feb 2004
Publisher:Taylor & Francis Group
Imprint:Psychology Press
Book Format:Hardback
List Price:AUD $200.00
Book Description:

This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.

Book Details
Pages:408
Detailed Subjects: Sports & Recreation / Business Aspects
Sports & Recreation / Sports Psychology
Sports & Recreation / General
Language Arts & Disciplines / Communication Studies
Physical Dimensions (W X L X H):22.9 x 15.2 x 2.4 cm
Book Weight:0.727 Kilograms



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