Sports Marketing and the Psychology of Marketing Communication |
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Editor:
| Riley, Chris Kahle, Lynn R. |
ISBN: | 978-0-8058-5790-0 |
Publication Date: | Feb 2004 |
Publisher: | Taylor & Francis Group
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Imprint: | Psychology Press |
Book Format: | Paperback |
List Price: | AUD $110.99 |
Book Description:
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This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.
This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.