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Small Data

The Tiny Clues That Uncover Huge Trends

Small Data( )
Author: Lindstrom, Martin
Publication Date:Feb 2017
Publisher:Hodder & Stoughton
Imprint:John Murray Learning
Book Format:Paperback
List Price:AUD $22.99
Book Description:

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy

'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple Cow

Martin Lindstrom, one of Time Magazine's...
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Book Details
Detailed Subjects: Business & Economics / Reference
Business & Economics / Marketing / General
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):12.8 x 19.7 x 1.8 cm
Book Weight:0.206 Kilograms
Author Biography
Lindstrom, Martin (Author)
Martin Lindstrom was born in Denmark in 1970. He is the author of Brand Building on the Internet, Clicks, Bricks and Brands, Brandchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands, Brandsense: Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound, Buyology: The Truth About Why We Buy, Brandwash: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, and Small Data: The Tiny Clues that Uncover Huge Trends. He is a columnist for Fast Company, Time Magazine, and Harvard Business Review. His work can also be seen on NBC's Today show. He has appeared in a movie documentary and has made other movie and television appearances. In 2009, Time Magazine included him in their list of the top 100 Most Influential People in The World. He is the founding partner and Chairman of the Board of Buyology Inc. and Director of Brand Sense Agency.

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