Shaping the Industrial Century The Remarkable Story of the Evolution of the Modern Chemical and Pharmaceutical Industries |
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Author:
| Chandler, Alfred D. Chandler, Alfred D. |
Series title: | Harvard Studies in Business History Ser. |
ISBN: | 978-0-674-01720-7 |
Publication Date: | Apr 2004 |
Publisher: | Harvard University Press
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Book Format: | Hardback |
List Price: | AUD $55.95 |
Book Description:
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Chandler argues that only with consistent attention to research and development and an emphasis on long-term corporate strategies could firms remain successful over time. He details these processes for nearly every major chemical and pharmaceutical firm, demonstrating why some companies forged ahead while others failed.
Chandler argues that only with consistent attention to research and development and an emphasis on long-term corporate strategies could firms remain successful over time. He details these processes for nearly every major chemical and pharmaceutical firm, demonstrating why some companies forged ahead while others failed.