Serious Money Fundraising and Contributing in Presidential Nomination Campaigns |
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| Author:
| Brown, Clifford W.
Powell, Lynda W.
Wilcox, Clyde |
| ISBN: | 978-0-511-52155-3 |
| Publication Date: | Aug 2009 |
| Publisher: | Cambridge University Press
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| Book Format: | Digital download and online |
| List Price: | AUD $200.00 |
Book Description:
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Brown, Powell and Wilcox analyse the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, specifically 1988 and 1992. The differences between direct mail and personal solicitation networks, and how candidate resources dictate the use of specific soliciation methods are also explored.
Brown, Powell and Wilcox analyse the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, specifically 1988 and 1992. The differences between direct mail and personal solicitation networks, and how candidate resources dictate the use of specific soliciation methods are also explored.