Rumors and Rumor Control A Manager's Guide to Understanding and Combatting Rumors |
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| Author:
| Kimmel, Allan J. |
| Series title: | Routledge Communication Ser. |
| ISBN: | 978-0-8058-3875-6 |
| Publication Date: | Oct 2003 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | AUD $200.00 |
Book Description:
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Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm
Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm