Rethinking Reputation How PR Trumps Marketing and Advertising in the New Media World |
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Author:
| Seitel, Fraser P. Doorley, John |
ISBN: | 978-1-137-27870-8 |
Publication Date: | Oct 2013 |
Publisher: | Palgrave Macmillan
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Book Format: | Paperback |
List Price: | AUD $34.95 |
Book Description:
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"Should be required reading for every communications student and their instructors, and for every person involved in a business that may some day have a PR problem or use a PR firm. Put it on your must-read list." -O'Dwyer's
"Should be required reading for every communications student and their instructors, and for every person involved in a business that may some day have a PR problem or use a PR firm. Put it on your must-read list." -O'Dwyer's