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Qualitative Research

Good Decision Making Through Understanding People, Cultures and Markets

Qualitative Research( )
Author: Keegan, Sheila
Series title:Kogan Page Ser.
Publication Date:Oct 2009
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:AUD $77.00
Book Description:

Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the outcomes and how to apply them in a business context.

Book Details
Detailed Subjects: Business & Economics / Marketing / Research
Social Science / Research
Physical Dimensions (W X L X H):15.799 x 23.5 x 1.9 cm
Book Weight:0.52 Kilograms

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