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Psychological Foundations of Marketing

Psychological Foundations of Marketing( )
Author: Kimmel, Allan J.
ISBN:978-0-415-62001-7
Publication Date:Oct 2012
Publisher:Taylor & Francis Group
Imprint:Routledge
Book Format:Paperback
List Price:AUD $73.99
Book Description:

Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace.

Book Details
Pages:286
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):17.6 x 24.4 x 1.8 cm
Book Weight:0.545 Kilograms



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