Psychological Foundations of Marketing |
|
| Author:
| Kimmel, Allan J. |
| ISBN: | 978-0-415-62000-0 |
| Publication Date: | Oct 2012 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Hardback |
| List Price: | AUD $242.00 |
Book Description:
|
Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace.
Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace.