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Promotional Feats

The Role of Planned Events in the Marketing Communications Mix

Promotional Feats( )
Author: Soares, Eric J.
ISBN:978-0-89930-515-8
Publication Date:Jan 1991
Publisher:ABC-CLIO, LLC
Imprint:Greenwood
Book Format:Hardback
List Price:AUD $141.95
Book Description:

In this volume, Eric Soares offers a lively and comprehensive treatment of promotional feats--publicity efforts that generate positive and extensive media exposure and thereby enhance sales. Arguing that promotional feats are one of the most powerful yet underused tools available to the marketing manager, Soares shows how they can have a dramatic impact on consumer behavior if they are developed and executed carefully. The types of feats described and illustrated include...
More Description

Book Details
Pages:240
Detailed Subjects: Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):15.24 x 22.86 x 1.753 cm
Book Weight:0.527 Kilograms



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