Profitable Marketing Communications A Guide to Marketing Return on Investment |
|
| Author:
| Young, Antony
Aitken, Lucy |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-4942-1 |
| Publication Date: | Mar 2007 |
| Publisher: | Kogan Page, Limited
|
| Book Format: | Hardback |
| List Price: | AUD $69.99 |
Book Description:
|
Profitable Marketing Communications demystifies the subject and explains how it can bring tangible results to the bottom line.
Profitable Marketing Communications demystifies the subject and explains how it can bring tangible results to the bottom line.