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Profitable Marketing Communications

A Guide to Marketing Return on Investment

Profitable Marketing Communications( )
Author: Young, Antony
Aitken, Lucy
Series title:Kogan Page Ser.
ISBN:978-0-7494-4942-1
Publication Date:Mar 2007
Publisher:Kogan Page, Limited
Book Format:Hardback
List Price:AUD $69.99
Book Description:

Profitable Marketing Communications demystifies the subject and explains how it can bring tangible results to the bottom line.

Book Details
Pages:224
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Investments & Securities / General
Business & Economics / General
Physical Dimensions (W X L X H):16.299 x 24.1 x 1.801 cm
Book Weight:0.52 Kilograms



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