On Message Precision Communication for the Digital Age |
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Author:
| Theobald, Theo |
Series title: | Kogan Page Ser. |
ISBN: | 978-0-7494-6487-5 |
Publication Date: | Sep 2012 |
Publisher: | Kogan Page, Limited
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Book Format: | Paperback |
List Price: | AUD $38.99 |
Book Description:
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Combining the classic commandments of persuasive writing and the increasing demands of the newest of new media, On Message shows how it's not what we write that makes messages stick but who will bother to listen.
Combining the classic commandments of persuasive writing and the increasing demands of the newest of new media, On Message shows how it's not what we write that makes messages stick but who will bother to listen.