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On Message

Precision Communication for the Digital Age

On Message( )
Author: Theobald, Theo
Series title:Kogan Page Ser.
Publication Date:Sep 2012
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:AUD $38.99
Book Description:

Combining the classic commandments of persuasive writing and the increasing demands of the newest of new media, On Message shows how it's not what we write that makes messages stick but who will bother to listen.

Book Details
Detailed Subjects: Business & Economics / Business Communication / General
Business & Economics / E-Commerce / Internet Marketing
Physical Dimensions (W X L X H):13.899 x 21.501 x 1.1 cm
Book Weight:0.249 Kilograms

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