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Merchandising Intellectual Property

Merchandising Intellectual Property( )
Author: Adams, Angela
Adams, J. N.
Hickey, Julian J. B.
Tritton, Guy
Publication Date:May 2007
Publisher:Bloomsbury Publishing Plc
Imprint:Bloomsbury Professional
Book Format:Hardback
List Price:AUD $370.00
Book Description:

Previously known as 'Character Merchandising', this is the only book available that deals with the particular problems which arise in relation to merchandising in the UK. Examining important issues to be considered by the owners and the licensee, it offers information in a concise and readily accessible format and includes invaluable precedents such as licensing agreements, cross-border licences and a representation agreement. Covering the UK plus 5 key international jurisdictions-...
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