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Media Monoliths

How Great Media Brands Thrive and Survive

Media Monoliths( )
Author: Tungate, Mark
Series title:Kogan Page Ser.
Publication Date:Oct 2005
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:AUD $55.99
Book Description:

This title offers a rare insight into the fascinating world of 20 of the worlds largest media brands. Featuring first hand interviews with the key players the book examines the biggest broadcasters, newspapers, Magazines and Press Agencies from around the world.

Book Details
Detailed Subjects: Social Science / Media Studies
Business & Economics / Industrial Management
Physical Dimensions (W X L X H):15.1 x 23.299 x 1.801 cm
Book Weight:0.501 Kilograms

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