The Economist: Marketing for Growth The Role of Marketers in Driving Revenues and Profits |
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| Author:
| Ellwood, Iain |
| ISBN: | 978-1-84668-905-5 |
| Publication Date: | Jan 2014 |
| Publisher: | Profile Books Limited
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| Book Format: | Paperback |
| List Price: | AUD $34.99 |
Book Description:
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How marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success.
How marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success.