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Marketing Stripped Bare

An Insider's Guide to the Secret Rules

Marketing Stripped Bare( )
Author: Forsyth, Patrick
Foreword by: Stubbs, John
Series title:Kogan Page Ser.
ISBN:978-0-7494-3997-2
Publication Date:Mar 2003
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:AUD $44.99
Book Description:

Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.

Book Details
Pages:176
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):16.205 x 22.962 x 1.372 cm
Book Weight:0.341 Kilograms



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