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Marketing Strategies for the Mature Market

Marketing Strategies for the Mature Market( )
Author: Moschis, George P.
ISBN:978-0-89930-887-6
Publication Date:Jan 1994
Publisher:ABC-CLIO, LLC
Imprint:Greenwood
Book Format:Hardback
List Price:AUD $141.95
Book Description:

With this book, organizations can develop effective marketing strategies for serving the older consumer market. Assistance is provided in the form of information and recommendations for marketing action. Existing knowledge is summarized and additional information from a large-scale study is presented to fill gaps in existing knowledge. Using the strategic framework familiar to marketers, information is organized and presented as it may apply to specific stages in the strategic...
More Description

Book Details
Pages:216
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / General
Physical Dimensions (W X L X H):16.3 x 24.4 cm
Book Weight:0.439 Kilograms



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