Marketing Public Health (Paper) |
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| Author:
| Siegel, |
| ISBN: | 978-0-7637-2651-5 |
| Publication Date: | Jan 2004 |
| Publisher: | Jones & Bartlett Learning, LLC
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| Book Format: | Paperback |
| List Price: | AUD $93.00 |
Book Description:
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Second Edition Available in January 2007! This book explores two aspects of public health marketing. Section One details the marketing challenges that the industry of public health faces. Section Two outlines the steps involved in planning a specific public health campaign. In the era of managed care both aspects of marketing are crucial to the survival of public health. This book is a must for public health practitioners and students.
Second Edition Available in January 2007! This book explores two aspects of public health marketing. Section One details the marketing challenges that the industry of public health faces. Section Two outlines the steps involved in planning a specific public health campaign. In the era of managed care both aspects of marketing are crucial to the survival of public health. This book is a must for public health practitioners and students.