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Marketing

An Introduction and MyMarketingLab Package

Marketing( )
Author: Armstrong, Gary
Kotler, Philip
ISBN:978-0-13-815718-0
Publication Date:Jul 2008
Publisher:Prentice Hall PTR
Imprint:Prentice Hall
Book Format:Paperback
Digital product license key
List Price:Contact Supplier contact
Book Description:

For undergraduate courses in Principles of Marketing.

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

Book Details
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):21.59 x 27.178 x 2.54 cm
Book Weight:1.406 Kilograms



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