Marketing An Introduction and MyMarketingLab Package |
|
Author:
| Armstrong, Gary Kotler, Philip |
ISBN: | 978-0-13-815718-0 |
Publication Date: | Jul 2008 |
Publisher: | Prentice Hall PTR
|
Imprint: | Prentice Hall |
Book Format: | Paperback Digital product license key |
List Price: | Contact Supplier contact
|
Book Description:
|
For undergraduate courses in Principles of Marketing.
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
For undergraduate courses in Principles of Marketing.
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.