Marketing An Introduction |
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| Author:
| Armstrong, Gary
Kotler, Philip |
| Series title: | MyMarketingLab Ser. |
| ISBN: | 978-0-13-610243-4 |
| Publication Date: | Jan 2010 |
| Publisher: | Prentice Hall PTR
|
| Imprint: | Prentice Hall |
| Book Format: | Paperback |
| List Price: | Contact Supplier contact
|
Book Description:
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For undergraduate courses in Principles of Marketing.This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
For undergraduate courses in Principles of Marketing.This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.