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Marketing

An Introduction

Marketing( )
Author: Armstrong, Gary
Kotler, Philip
Series title:MyMarketingLab Ser.
ISBN:978-0-13-602113-1
Publication Date:Feb 2008
Publisher:Prentice Hall Higher Education
Book Format:Paperback
List Price:Contact Supplier contact
Book Description:

For undergraduate courses in Principles of Marketing.

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

Book Details
Pages:656
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):1 x 26.9 x 1 cm
Book Weight:1.31 Kilograms



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