Marketing An Introduction |
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Author:
| Armstrong, Gary Kotler, Philip |
Series title: | MyMarketingLab Ser. |
ISBN: | 978-0-13-602113-1 |
Publication Date: | Feb 2008 |
Publisher: | Prentice Hall Higher Education
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Book Format: | Paperback |
List Price: | Contact Supplier contact
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Book Description:
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For undergraduate courses in Principles of Marketing.
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
For undergraduate courses in Principles of Marketing.
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.