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Market Entry into the USA

Why European Companies Fail and How to Succeed

Market Entry into the USA( )
Author: Drews, Ralf
Lamson, Melissa
Series title:Management for Professionals Ser.
ISBN:978-3-319-17123-4
Publication Date:Aug 2015
Publisher:Springer
Book Format:Hardback
List Price:AUD $111.95
Book Description:

This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and...
More Description

Book Details
Pages:125
Detailed Subjects: Business & Economics / International / General
Business & Economics / General
Business & Economics / Organizational Development
Physical Dimensions (W X L X H):15.5 x 23.5 cm
Book Weight:3.435 Kilograms



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