Margaret Mitchell's Gone with the Wind A Bestseller's Odyssey from Atlanta to Hollywood |
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| Author:
| Brown, Ellen Firsching
Wiley, JoAnne |
| ISBN: | 978-1-58979-567-9 |
| Publication Date: | Mar 2012 |
| Publisher: | Taylor Trade Publishing
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| Book Format: | Hardback |
| List Price: | AUD $41.95 |
Book Description:
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This book presents the first comprehensive overview of how this iconic novel became an international phenomenon that has managed to sustain the public's interest for 75 years. It tells how Mitchell's book was developed, marketed, distributed, and otherwise groomed for success in the 1930s--and the savvy measures taken since then by the author, her publisher, and her estate to ensure its longevity.
This book presents the first comprehensive overview of how this iconic novel became an international phenomenon that has managed to sustain the public's interest for 75 years. It tells how Mitchell's book was developed, marketed, distributed, and otherwise groomed for success in the 1930s--and the savvy measures taken since then by the author, her publisher, and her estate to ensure its longevity.