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Made to Stick

Why Some Ideas Survive and Others Die

Made to Stick( )
Author: Heath, Chip
Heath, Dan
ISBN:978-1-905211-57-9
Publication Date:Feb 2007
Publisher:Penguin Random House
Imprint:Century
Book Format:Hardback
List Price:AUD $39.95
Book Description:

Book Details
Pages:304
Detailed Subjects: Psychology / General
Physical Dimensions (W X L X H):14.6 x 22.3 x 2.7 cm
Book Weight:0.436 Kilograms
Author Biography
Heath, Chip (Author)
Chip Heath, is an American bestselling author, and speaker. He, along with his brother Dan Heath, has co-authored three books, Switch: How to Change Things When Change Is Hard, Made to Stick: Why Some Ideas Survive and Others Die, and Decisive. He is also a columnist for Fast Company magazine. Made to Stick, was named the Best Business Book of the Year, was on the BusinessWeek bestseller list for 24 months, and has been translated into 29 languages. In 2013, his title Decisive made The New York Times Best Seller List.

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