MM |
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| Author:
| Iacobucci, Dawn |
| Series title: | Available Titles CourseMate Ser. |
| ISBN: | 978-0-324-78443-5 |
| Publication Date: | Apr 2009 |
| Publisher: | Cengage South-Western
|
| Book Format: | Paperback |
| List Price: | AUD $87.95 |
Book Description:
|
Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.
Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.