Key Account Management in Financial Services Tools and Techniques for Building Strong Relationships with Major Clients |
|
| Author:
| Cheverton, Peter
Foss, Bryan
Hughes, Tim
Stone, Merlin |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-4187-6 |
| Publication Date: | Nov 2004 |
| Publisher: | Kogan Page, Limited
|
| Book Format: | Hardback |
| List Price: | AUD $184.00 |
Book Description:
|
Compiled from original in-depth research and interviews, Key Account Management in Financial Services is designed to take the reader through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be used as a 'before, during and after' guide to practical implementation.
Compiled from original in-depth research and interviews, Key Account Management in Financial Services is designed to take the reader through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be used as a 'before, during and after' guide to practical implementation.