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International Communications Strategy

Developments in Cross-Cultural Communications, PR and Social Media

International Communications Strategy( )
Author: Cambié, Silvia
Ooi, Yang-May
Series title:Kogan Page Ser.
ISBN:978-0-7494-5329-9
Publication Date:Jul 2009
Publisher:Kogan Page, Limited
Book Format:Hardback
List Price:AUD $89.00
Book Description:

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes...
More Description

Book Details
Pages:240
Detailed Subjects: Language Arts & Disciplines / Communication Studies
Business & Economics / Leadership
Business & Economics / Public Relations
Physical Dimensions (W X L X H):16.2 x 24.201 x 1.801 cm
Book Weight:0.512 Kilograms



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