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Information-Driven Marketing Decisions

Development of Strategic Information Systems

Information-Driven Marketing Decisions( )
Author: Samli, A. Coskun
ISBN:978-0-89930-976-7
Publication Date:Jan 1996
Publisher:ABC-CLIO, LLC
Imprint:Greenwood
Book Format:Hardback
List Price:AUD $141.95
Book Description:

Data have almost no value in and for themselves. What's important is how they are used to create the information one needs to make informed decisions, and this is particularly true in making marketing decisions. Thus, Samli's new book dwells on the art and science of information generation and on how to convert it to practical knowledge. Without information and knowledge, says Samli, the firm faces great risk in the marketplace and its survival probabilities in the long run are very...
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Book Details
Pages:216
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Marketing / Research
Computers / Management Information Systems
Physical Dimensions (W X L X H):15.24 x 22.86 x 1.575 cm
Book Weight:0.491 Kilograms



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