Imagining Consumers Design and Innovation from Wedgwood to Corning |
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| Author:
| Blaszczyk, Regina Lee |
| Series title: | Studies in Industry and Society Ser. |
| ISBN: | 978-0-8018-6914-3 |
| Publication Date: | Jun 2002 |
| Publisher: | Johns Hopkins University Press
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| Book Format: | Paperback |
| List Price: | AUD $66.99 |
Book Description:
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Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying ......
Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying ......