Iconoclast A Neuroscientist Reveals How to Think Differently |
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| Author:
| Berns, Gregory |
| ISBN: | 978-1-4221-1501-5 |
| Publication Date: | Sep 2008 |
| Publisher: | Harvard Business Review Press
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| Book Format: | Hardback |
| List Price: | AUD $54.99 |
Book Description:
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No organization can survive without iconoclasts innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.
No organization can survive without iconoclasts innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.