How to Grow When Markets Don't |
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| Author:
| Slywotzky, Adrian
Wise, Richard
Weber, Karl |
| ISBN: | 978-0-446-69270-0 |
| Publication Date: | Aug 2004 |
| Publisher: | Grand Central Publishing
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| Book Format: | Paperback |
| List Price: | AUD $34.99 |
Book Description:
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Experts on corporate growth and profitability tell how nimble companies find additional profit by mining the margins of existing revenue categories. This text describes how today's best companies look for problems and opportunities in their customers' businesses and find solutions that stretch the boundaries of their product and service lines.
Experts on corporate growth and profitability tell how nimble companies find additional profit by mining the margins of existing revenue categories. This text describes how today's best companies look for problems and opportunities in their customers' businesses and find solutions that stretch the boundaries of their product and service lines.