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How Brands Grow

What Marketers Don't Know

How Brands Grow( )
Author: Sharp, Byron
ISBN:978-0-19-557356-5
Publication Date:Mar 2010
Publisher:Oxford University Press Australia & New Zealand
Book Format:Hardback
List Price:AUD $59.95AUD $54.50
Book Description:

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Book Details
Pages:246
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / General
Physical Dimensions (W X L X H):16 x 24 x 2 cm
Book Weight:0.74 Kilograms



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