Herd How to Change Mass Behaviour by Harnessing Our True Nature |
|
| Author:
| Earls, Mark |
| ISBN: | 978-0-470-74459-8 |
| Publication Date: | Jul 2009 |
| Publisher: | John Wiley & Sons, Limited
|
| Book Format: | Paperback |
| List Price: | AUD $26.95 |
Book Description:
|
". fascinating. Like Malcolm Gladwell on speed. "
THE GUARDIAN
"HERD is a rare thing: a book that transforms the reader′s perception of how the world works".
Matthew D′Ancona, THE SPECTATOR
"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.
". fascinating. Like Malcolm Gladwell on speed. "
THE GUARDIAN
"HERD is a rare thing: a book that transforms the reader′s perception of how the world works".
Matthew D′Ancona, THE SPECTATOR
"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.