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Habit

The 95% of Behavior Marketers Ignore

Habit( )
Author: Martin, Neale
ISBN:978-0-13-707011-4
Publication Date:Apr 2010
Publisher:Financial Times/Prentice Hall
Book Format:Paperback
List Price:Contact Supplier contact
Book Description:

"The Samsung Instinct was designed to be habit forming. Inspired by pioneering work by Dr. Neale Martin, Sprint and Samsung created the Instinct interface from the bottom up to work the way your brain works."

--Doug Rossier, Sprint Instinct Marketing Lead

 

"In Habit, Neale Martin provides what seems to be a simple observation--that human behavior is largely managed...
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