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Habit

The 95% of Behavior Marketers Ignore

Habit( 1 customer ratings | )
Author: Martin, Neale
ISBN:978-0-13-135795-2
Publication Date:Sep 2008
Publisher:Financial Times/Prentice Hall
Book Format:Hardback
List Price:Contact Supplier contact
Book Description:

80% of new products fail. Billions of advertising dollars are wasted every year. Even "satisfied customers" abandon companies at the drop of a hat. How can this be? How can so many brilliant marketers and product developers be failing so thoroughly? Here's how: they've focused their vast resources almost exclusively on the conscious mind, but it's the unconscious mind that controls 95% of human behavior. InHabit, Dr. Neale Martin presents powerful new research that reveals how the mind...
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