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Guerrilla Marketing Research

Marketing Research Techniques That Can Help Any Business Make More Money

Guerrilla Marketing Research( )
Author: Kaden, Robert J.
Series title:Kogan Page Ser.
Publication Date:Nov 2007
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:AUD $74.00
Book Description:

Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing, sales promotion and new product endeavours. It illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost.

Book Details
Detailed Subjects: Business & Economics / Marketing / Research
Business & Economics / Small Business
Physical Dimensions (W X L X H):15.199 x 22.799 x 1.6 cm
Book Weight:0.432 Kilograms

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