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Go

An Airline Adventure

Go( )
Author: Cassani, Barbara
Kemp, Kenny
ISBN:978-0-316-72662-7
Publication Date:Dec 2003
Publisher:Little, Brown Book Group Limited
Imprint:Little Brown GBR
Book Format:Paperback
List Price:AUD $35.00
Book Description:

Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with £25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid £110 million for the airline. Yet, less than a year later the venture capital group...
More Description

Book Details
Pages:320
Detailed Subjects: Transportation / Aviation / Commercial
Biography & Autobiography / Business
Physical Dimensions (W X L X H):15.24 x 23.495 x 2.362 cm
Book Weight:0.44 Kilograms



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