Gale Business Insights Handbooks of Social Media Marketing |
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| Editor:
| Gale Editor, |
| Series title: | Gale Business Insights Handbooks Ser. |
| ISBN: | 978-1-4144-9931-4 |
| Publication Date: | Apr 2013 |
| Publisher: | Cengage Gale
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| Book Format: | Paperback |
| List Price: | AUD $291.50 |
Book Description:
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The Gale Business Insights Handbook Of Social Media Marketing examines the questions What is social media marketing and How can it be used in my business?| This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness. Entries examine such topics as the types of social media and their followers; how to increase discoverability; and...
More Description
The Gale Business Insights Handbook Of Social Media Marketing examines the questions What is social media marketing and How can it be used in my business?| This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness. Entries examine such topics as the types of social media and their followers; how to increase discoverability; and how to define and protect your brand; legal challenges with social media, and more.|PIM|31-MAY-18|01