Focus The Future of Your Company Depends on It |
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| Author:
| Ries, Al |
| ISBN: | 978-0-00-638735-0 |
| Publication Date: | Nov 2003 |
| Publisher: | Profile Books Limited
|
| Book Format: | Paperback |
| List Price: | AUD $21.95 |
Book Description:
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Marketing guru Al Ries uses penetrating examples from many top companies to show how the surest path to success comes not from constantly expanding into new lines but instead from focusing on the core business - what the company does best
Marketing guru Al Ries uses penetrating examples from many top companies to show how the surest path to success comes not from constantly expanding into new lines but instead from focusing on the core business - what the company does best