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Firms of Endearment

How World-Class Companies Profit from Passion and Purpose

Firms of Endearment( )
Author: Sisodia, Rajendra S.
Wolfe, David B.
Sheth, Jagdish N.
ISBN:978-0-13-187372-8
Publication Date:Apr 2007
Publisher:Wharton School Publishing
Book Format:Hardback
List Price:Contact Supplier contact
Book Description:

Today's best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they're becoming the ultimate value creators. They're generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's "politically correct": because it's the only path to long-term competitive advantage.

These are the...
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Book Details
Pages:320
Detailed Subjects: Business & Economics / Strategic Planning
Business & Economics / Business Ethics
Physical Dimensions (W X L X H):15.7 x 23.7 x 2.8 cm
Book Weight:0.51 Kilograms



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