The Economics of E-Commerce A Strategic Guide to Understanding and Designing the Online Marketplace |
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| Author:
| Vulkan, Nir |
| ISBN: | 978-0-691-08906-5 |
| Publication Date: | Jun 2003 |
| Publisher: | Princeton University Press
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| Book Format: | Hardback |
| List Price: | AUD $160.00 |
Book Description:
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Offers professionals, investors, and MBA students the tools they need to evaluate the range of actual and potential e-commerce businesses at the microeconomic level. This title demonstrates how these tools can be used to assess a variety of applications. It is suitable for those seeking e-commerce solutions or planning to work in the field.
Offers professionals, investors, and MBA students the tools they need to evaluate the range of actual and potential e-commerce businesses at the microeconomic level. This title demonstrates how these tools can be used to assess a variety of applications. It is suitable for those seeking e-commerce solutions or planning to work in the field.