Disruption Overturning Conventions and Shaking up the Marketplace |
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| Author:
| Dru, Jean-Marie |
| Series title: | Adweek Magazine Ser. |
| ISBN: | 978-0-471-16565-1 |
| Publication Date: | Oct 1996 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Hardback |
| List Price: | AUD $95.95 |
Book Description:
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Disruption? It′s nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn′s fixed sticker price-and you′ll see a perfect example of the principle of disruption in action.
Disruption? It′s nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn′s fixed sticker price-and you′ll see a perfect example of the principle of disruption in action.