| Creative Strategy in Advertising + Advertising Campaign Strategy | | | Author:
| Parente, Donald
Jewler, A. Jerome
Drewniany, Bonnie | | ISBN: | 978-0-324-68783-5 | | Publication Date: | Jun 2007 | | Publisher: | Delmar Cengage Learning
| | Book Format: | Shrink-wrapped pack | | List Price: | AUD $189.95 |
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