Consumed Rethinking Business in the Era of Mindful Spending |
|
| Author:
| Benett, Andrew
O'Reilly, Ann |
| ISBN: | 978-0-230-10178-4 |
| Publication Date: | Jul 2010 |
| Publisher: | Palgrave Macmillan
|
| Book Format: | Hardback |
| List Price: | AUD $39.95 |
Book Description:
|
Consumed is a forward-thinking look at how shoppers,and consumption,have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape.
Consumed is a forward-thinking look at how shoppers,and consumption,have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape.