Connecting with Consumers Marketing for New Marketplace Realities |
|
| Author:
| Kimmel, Allan J. |
| ISBN: | 978-0-19-955650-2 |
| Publication Date: | Jun 2010 |
| Publisher: | Oxford University Press
|
| Book Format: | Hardback |
| List Price: | AUD $123.59AUD $140.95 |
Book Description:
|
These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.
These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.