Co-Opetition |
|
| Author:
| Brandenburger, Adam M.
Nalebuff, Barry J. |
| ISBN: | 978-0-00-255654-5 |
| Publication Date: | Nov 2002 |
| Publisher: | Profile Books Limited
|
| Book Format: | Hardback |
| List Price: | AUD $43.95 |
Book Description:
|
An important and timely book which applies game theory to business strategy for the first time, Present and future competitive success depends on understanding this revolutionary new approach to customers, competition and the market.
An important and timely book which applies game theory to business strategy for the first time, Present and future competitive success depends on understanding this revolutionary new approach to customers, competition and the market.