Chocolates on the Pillow Aren't Enough Reinventing the Customer Experience |
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| As told to:
| Weber, Karl |
| Author:
| Tisch, Jonathan M. |
| ISBN: | 978-0-470-04355-4 |
| Publication Date: | Feb 2007 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Hardback |
| List Price: | Contact Supplier contact
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Book Description:
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Today, leaders of all stripes--whether they′re in business, government, or non-profit--must find a way to improve the performance of their respective organizations. One fact usually overlooked by leaders who go through this process is that a customer′s experience can, and often does, influence their decision.
Today, leaders of all stripes--whether they′re in business, government, or non-profit--must find a way to improve the performance of their respective organizations. One fact usually overlooked by leaders who go through this process is that a customer′s experience can, and often does, influence their decision.